Branding + passion.
When I am explaining branding to clients…I try to give them the rounded out meaning behind branding. It’s not just a logo, a letterhead, or the shirts your workers wear. It’s your business’ “being”. It’s how you act, it’s how your customer feels when they walk in the door. It’s the smell of your boutique. The lighting. The way the hostess seats. The napkins. The soul of you and your business. Often, this is when true passion of the business owner is revealed. I really can respect this video – two company owners, who…essentially, fully immerse themselves in their business. Enjoy!